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CAMPAIGNS & CREATIVE OPERATIONS
Brand Activations
Brand Activations
Role
Role
As a designer
I created campaign, activation and presentation assets for global brands.
As a strategist
I translated campaign objectives into clearer creative direction.
As an operator
I improved documentation, responsibilities, workflows and approvals.
As a designer
I created campaign, activation and presentation assets for global brands.
As a strategist
I translated campaign objectives into clearer creative direction.
As an operator
I improved documentation, responsibilities, workflows and approvals.
Overview
Overview
I joined as a graphic designer. As the work grew, my role expanded into design leadership and the systems connecting strategy, creation, approval and delivery.
I joined as a graphic designer. As the work grew, my role expanded into design leadership and the systems connecting strategy, creation, approval and delivery.
Outcome
Outcome
A broader creative role focused on both the work and the conditions behind it.
A broader creative role focused on both the work and the conditions behind it.
Scope
Scope
Campaign Design / Brand Activations / Creative Direction / Design Leadership / Creative Operations
Campaign Design / Brand Activations / Creative Direction / Design Leadership / Creative Operations
