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(CREATIVE DIRECTION & PRODUCTION)
Shift
Shift
Role
Role
As a designer
I developed brand and marketing assets across Shift’s digital touchpoints.
As a strategist
I shaped the visual direction to communicate the company’s services with greater clarity and consistency.
As an operator
I managed creative production, coordinated deliverables and maintained quality throughout execution.
As a designer
I developed brand and marketing assets across Shift’s digital touchpoints.
As a strategist
I shaped the visual direction to communicate the company’s services with greater clarity and consistency.
As an operator
I managed creative production, coordinated deliverables and maintained quality throughout execution.
Overview
Overview
My role focused on directing and managing the creative work behind Shift, translating its services and ideas into clear visual communications across the brand.
My role focused on directing and managing the creative work behind Shift, translating its services and ideas into clear visual communications across the brand.
Outcome
Outcome
A more cohesive creative system supported by clearer direction, consistent production and reliable delivery.
A more cohesive creative system supported by clearer direction, consistent production and reliable delivery.
Scope
Scope
Creative Direction / Creative Management / Visual Strategy / Content Design / Creative Production
Creative Direction / Creative Management / Visual Strategy / Content Design / Creative Production
