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(CREATIVE SUPPORT & SPORTS BRANDING)
ABFC Sports Inc.
ABFC Sports Inc.
Role
Role
As a designer
I created flexible visual assets for the brand’s recurring content and communication needs.
As a strategist
I guided the visual approach to maintain recognition while accommodating different types of sports content.
As a designer
I created flexible visual assets for the brand’s recurring content and communication needs.
As a strategist
I guided the visual approach to maintain recognition while accommodating different types of sports content.
Overview
Overview
I helped organise the brand’s ideas into focused visual content designed to support its teams, activities and wider sports communication.
I helped organise the brand’s ideas into focused visual content designed to support its teams, activities and wider sports communication.
Outcome
Outcome
A more adaptable visual system that gave the brand greater consistency across its communications.
A more adaptable visual system that gave the brand greater consistency across its communications.
Scope
Scope
Graphic Design / Creative Support / Visual Strategy / Sports Content / Brand Applications
Graphic Design / Creative Support / Visual Strategy / Sports Content / Brand Applications
