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(CREATIVE DIRECTION & MERCHANDISE)
Small Skin Steps
Small Skin Steps
Role
Role
As a designer
I created campaign materials, branded merchandise and visual assets across key touchpoints.
As a strategist
I guided the creative direction to ensure each output felt consistent with the brand’s identity and audience.
As a designer
I created campaign materials, branded merchandise and visual assets across key touchpoints.
As a strategist
I guided the creative direction to ensure each output felt consistent with the brand’s identity and audience.
Overview
Overview
My role focused on shaping and producing creative work that carried the brand’s identity across marketing content and merchandise.
My role focused on shaping and producing creative work that carried the brand’s identity across marketing content and merchandise.
Outcome
Outcome
A more cohesive creative presence extending beyond content and into physical brand experiences.
A more cohesive creative presence extending beyond content and into physical brand experiences.
Scope
Scope
Creative Direction / Creative Production / Merchandise Design / Campaign Assets / Brand Applications
Creative Direction / Creative Production / Merchandise Design / Campaign Assets / Brand Applications
