Burger King Flame Lovers
Burger King Flame Lovers
(ACTIVATION PACKAGING, INFLUENCER CAMPAIGN)
Role
Role
As a designer
I developed the activation packaging design and prepared the visual system for production.
The work included the exterior and interior packaging, campaign-led graphic treatments, product presentation, and supporting details that carried the Flame Sauce concept throughout the unboxing experience.
As a collaborator
I worked within the wider agency team, translating the established campaign direction into a cohesive physical execution while accounting for brand guidelines, production requirements, and influencer distribution.
As a designer
I developed the activation packaging design and prepared the visual system for production.
The work included the exterior and interior packaging, campaign-led graphic treatments, product presentation, and supporting details that carried the Flame Sauce concept throughout the unboxing experience.
As a collaborator
I worked within the wider agency team, translating the established campaign direction into a cohesive physical execution while accounting for brand guidelines, production requirements, and influencer distribution.
Overview
Overview
Burger King introduced Flame Sauce with a European influencer activation designed to create visibility beyond the restaurant. The packaging needed to turn the product into an experience—one that felt unmistakably Burger King, communicated the intensity of the new sauce, and immediately gave creators something worth opening and sharing.
Burger King introduced Flame Sauce with a European influencer activation designed to create visibility beyond the restaurant. The packaging needed to turn the product into an experience—one that felt unmistakably Burger King, communicated the intensity of the new sauce, and immediately gave creators something worth opening and sharing.
Outcome
Outcome
The finished activation packages were distributed to more than 500 influencers across Europe, extending the Flame Sauce launch through creator content and social sharing.
The finished activation packages were distributed to more than 500 influencers across Europe, extending the Flame Sauce launch through creator content and social sharing.
Scope
Scope
Activation Packaging Design
Activation Packaging Design
Location
Location
Year
Year
2024
2024
