Burger King x The Smurfs
Burger King x The Smurfs
(COLLABORATION PACKAGING & INFLUENCER ACTIVATION)
Role
Role
As a designer
I created the activation packaging design and developed its supporting graphic applications.
This involved combining assets from both brands, building the package’s visual hierarchy, and considering how the collaboration would unfold across its exterior, interior, and product presentation.
As a collaborator
I worked from the campaign’s established direction and within the guidelines of two global brands, collaborating with the agency team to prepare the concept for production and influencer distribution.
As a designer
I created the activation packaging design and developed its supporting graphic applications.
This involved combining assets from both brands, building the package’s visual hierarchy, and considering how the collaboration would unfold across its exterior, interior, and product presentation.
As a collaborator
I worked from the campaign’s established direction and within the guidelines of two global brands, collaborating with the agency team to prepare the concept for production and influencer distribution.
Overview
Overview
Burger King partnered with The Smurfs for a campaign that brought the characters’ colorful world into the Burger King experience. The activation packaging needed to feel playful and collectible while maintaining enough of Burger King’s identity to make the collaboration feel balanced rather than visually led by only one brand.
Burger King partnered with The Smurfs for a campaign that brought the characters’ colorful world into the Burger King experience. The activation packaging needed to feel playful and collectible while maintaining enough of Burger King’s identity to make the collaboration feel balanced rather than visually led by only one brand.
Outcome
Outcome
The final package transformed the collaboration into a tangible brand moment designed to encourage discovery, photography, and social sharing.
The final package transformed the collaboration into a tangible brand moment designed to encourage discovery, photography, and social sharing.
Scope
Scope
Activation Packaging Design
Activation Packaging Design
Location
Location
Year
Year
2025
2025
