Burger King x The Addams Family
Burger King x The Addams Family
(HALLOWEEN PACKAGING & INFLUENCER ACTIVATION)
Role
Role
As a designer
I created the activation packaging design, combining campaign assets from Burger King and The Addams Family into a cohesive physical application.
I considered how the visual story would move across the outside and inside of the package, allowing the collaboration to reveal itself through the unboxing experience.
As a collaborator
I worked within the agency team and the established guidelines of both brands, translating the approved campaign world into production-ready packaging for influencer activation.
As a designer
I created the activation packaging design, combining campaign assets from Burger King and The Addams Family into a cohesive physical application.
I considered how the visual story would move across the outside and inside of the package, allowing the collaboration to reveal itself through the unboxing experience.
As a collaborator
I worked within the agency team and the established guidelines of both brands, translating the approved campaign world into production-ready packaging for influencer activation.
Overview
Overview
For Halloween, Burger King collaborated with The Addams Family to bring the franchise’s unmistakable gothic humor into the brand’s seasonal campaign. The activation packaging needed to combine two strong identities: Burger King’s bold, playful confidence and The Addams Family’s dark, eccentric world.
For Halloween, Burger King collaborated with The Addams Family to bring the franchise’s unmistakable gothic humor into the brand’s seasonal campaign. The activation packaging needed to combine two strong identities: Burger King’s bold, playful confidence and The Addams Family’s dark, eccentric world.
Outcome
Outcome
The finished package gave the Halloween collaboration a physical expression designed to capture attention, encourage interaction, and extend the campaign through creator content.
The finished package gave the Halloween collaboration a physical expression designed to capture attention, encourage interaction, and extend the campaign through creator content.
Scope
Scope
Activation Packaging Design
Activation Packaging Design
Location
Location
Year
Year
2024
2024
