Coca Cola Christmas 2024
Coca Cola Christmas 2024
(SEASONAL PACKAGING & INFLUENCER ACTIVATION)
Role
Role
As a designer
I developed the activation packaging and its supporting visual applications, considering the experience from the first view of the package through to the presentation of its contents.
I worked within Coca-Cola’s established seasonal identity, adapting campaign assets into a cohesive design prepared for physical production.
As a collaborator
The work was created as part of a wider agency-led activation. I collaborated within the campaign team to translate the approved direction into a functional, production-ready package for distribution in Switzerland.
As a designer
I developed the activation packaging and its supporting visual applications, considering the experience from the first view of the package through to the presentation of its contents.
I worked within Coca-Cola’s established seasonal identity, adapting campaign assets into a cohesive design prepared for physical production.
As a collaborator
The work was created as part of a wider agency-led activation. I collaborated within the campaign team to translate the approved direction into a functional, production-ready package for distribution in Switzerland.
Overview
Overview
Christmas is one of Coca-Cola’s most established brand moments. For its 2024 campaign in Switzerland, the activation packaging needed to feel festive and recognizable while still creating a sense of discovery for its recipients. The challenge was not to reinvent Coca-Cola’s Christmas identity, but to extend its warmth and nostalgia into a thoughtfully designed physical experience.
Christmas is one of Coca-Cola’s most established brand moments. For its 2024 campaign in Switzerland, the activation packaging needed to feel festive and recognizable while still creating a sense of discovery for its recipients. The challenge was not to reinvent Coca-Cola’s Christmas identity, but to extend its warmth and nostalgia into a thoughtfully designed physical experience.
Outcome
Outcome
The final packaging carried Coca-Cola’s Christmas campaign beyond traditional media and into a tactile experience that recipients could open, photograph, and share.
The final packaging carried Coca-Cola’s Christmas campaign beyond traditional media and into a tactile experience that recipients could open, photograph, and share.
Scope
Scope
Activation Packaging Design
Activation Packaging Design
Location
Location
Year
Year
2024
2024
