Old El Paso — 40 Years in Switzerland
Old El Paso — 40 Years in Switzerland
(ANNIVERSARY PACKAGING & BRAND ACTIVATION)
Role
Role
As a designer
I developed the activation packaging design and supporting graphic applications, incorporating the anniversary message into Old El Paso’s established visual system.
The work included organizing the campaign hierarchy, adapting brand assets across the package, and preparing the design for production.
As a collaborator
I worked within the wider campaign team to ensure the design remained aligned with the anniversary concept, the brand’s guidelines, and the requirements of a physical activation.
As a designer
I developed the activation packaging design and supporting graphic applications, incorporating the anniversary message into Old El Paso’s established visual system.
The work included organizing the campaign hierarchy, adapting brand assets across the package, and preparing the design for production.
As a collaborator
I worked within the wider campaign team to ensure the design remained aligned with the anniversary concept, the brand’s guidelines, and the requirements of a physical activation.
Overview
Overview
Old El Paso marked 40 years in Switzerland with a campaign celebrating the brand’s history and continued place in shared meals across the country. The activation packaging needed to acknowledge the milestone while retaining the energy, color, and sense of togetherness associated with the brand.
Old El Paso marked 40 years in Switzerland with a campaign celebrating the brand’s history and continued place in shared meals across the country. The activation packaging needed to acknowledge the milestone while retaining the energy, color, and sense of togetherness associated with the brand.
Outcome
Outcome
The completed packaging turned the anniversary into a tangible celebration—recognizing Old El Paso’s history in Switzerland while keeping the experience lively, current, and shareable.
The completed packaging turned the anniversary into a tangible celebration—recognizing Old El Paso’s history in Switzerland while keeping the experience lively, current, and shareable.
Scope
Scope
Activation Packaging Designer
Activation Packaging Designer
Location
Location
Year
Year
2021
2021
