EveryHype
EveryHype
(BRAND TRANSFORMATION, RETAIL, E-COMMERCE)
Role
Role
As a designer
I developed the refreshed visual identity and its supporting creative direction, defining how the brand should appear across e-commerce and digital applications.
This included the core brand language, typography, color direction, graphic treatments, and the visual assets needed to translate the identity into an online retail environment.
As a strategist
I considered how the visual system could distinguish Everyhype within a crowded footwear category while remaining flexible enough to accommodate different brands, releases, and product styles.
The goal was to create consistency around an inventory that would always be changing.
As a collaborator
The project was completed in collaboration with a Shopify specialist who led the technical development of the online store. My role centered on the brand and design direction, working alongside the specialist to ensure the refreshed identity translated coherently into the digital experience.
As a designer
I developed the refreshed visual identity and its supporting creative direction, defining how the brand should appear across e-commerce and digital applications.
This included the core brand language, typography, color direction, graphic treatments, and the visual assets needed to translate the identity into an online retail environment.
As a strategist
I considered how the visual system could distinguish Everyhype within a crowded footwear category while remaining flexible enough to accommodate different brands, releases, and product styles.
The goal was to create consistency around an inventory that would always be changing.
As a collaborator
The project was completed in collaboration with a Shopify specialist who led the technical development of the online store. My role centered on the brand and design direction, working alongside the specialist to ensure the refreshed identity translated coherently into the digital experience.
Overview
Overview
Everyhype is a footwear retailer built around access to desirable sneakers and everyday streetwear. As the business grew, its existing identity no longer reflected the confidence, relevance, or credibility it needed to compete in a fast-moving retail space. The project was a full branding revamp—creating a stronger and more cohesive visual foundation that could carry across the brand’s Shopify store, digital content, and customer touchpoints.
Everyhype is a footwear retailer built around access to desirable sneakers and everyday streetwear. As the business grew, its existing identity no longer reflected the confidence, relevance, or credibility it needed to compete in a fast-moving retail space. The project was a full branding revamp—creating a stronger and more cohesive visual foundation that could carry across the brand’s Shopify store, digital content, and customer touchpoints.
Outcome
Outcome
Everyhype emerged with a more defined and adaptable identity—one capable of supporting both its immediate e-commerce needs and its continued growth as a retailer.
Everyhype emerged with a more defined and adaptable identity—one capable of supporting both its immediate e-commerce needs and its continued growth as a retailer.
Scope
Scope
Brand Design / Creative Strategy
Brand Design / Creative Strategy
Location
Location
Year
Year
2023
2023
