LAND Fantasy Football
LAND Fantasy Football
(PRODUCT & DIGITAL EXPERIENCE)
Role
Role
As a designer
I designed the interface and key product views, making dense data easier to scan and compare.
As a strategist
I translated expert analysis into rankings, tiers and contextual draft guidance.
As an operator
I supported implementation, testing, authentication and Sleeper draft syncing.
As a designer
I designed the interface and key product views, making dense data easier to scan and compare.
As a strategist
I translated expert analysis into rankings, tiers and contextual draft guidance.
As an operator
I supported implementation, testing, authentication and Sleeper draft syncing.
Overview
Overview
LAND had the knowledge, rankings and projections. I helped turn them into a digital product designed for fast decisions during live drafts.
LAND had the knowledge, rankings and projections. I helped turn them into a digital product designed for fast decisions during live drafts.
Outcome
Outcome
A connected draft companion built to turn information into action.
A connected draft companion built to turn information into action.
Scope
Scope
Product Strategy / UX & Interface Design / Data Visualisation / Product Development
Product Strategy / UX & Interface Design / Data Visualisation / Product Development
Location
Location
Sydney, Australia
Sydney, Australia
Year
Year
2026
2026
