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(BRAND DIRECTION & DESIGN SYSTEMS)
Nick Geoppo
Nick Geoppo
Role
Role
As a designer
I developed the visual applications and design system.
As a strategist
I defined principles for the brand’s creative direction.
As an operator
I organised deliverables around a reusable system.
As a designer
I developed the visual applications and design system.
As a strategist
I defined principles for the brand’s creative direction.
As an operator
I organised deliverables around a reusable system.
Overview
Overview
The project moved from individual design requirements toward a system that could guide future creative decisions.
The project moved from individual design requirements toward a system that could guide future creative decisions.
Outcome
Outcome
A clearer visual foundation built to be recognised, repeated and extended.
A clearer visual foundation built to be recognised, repeated and extended.
Scope
Scope
Brand Direction / Visual Identity / Design Systems / Creative Production
Brand Direction / Visual Identity / Design Systems / Creative Production
