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(HOSPITALITY & BRAND EXPERIENCE)
South Q
South Q
Role
Role
As a designer
I shaped the identity and its customer-facing applications.
As a strategist
I developed the positioning, marketing and experience direction.
As an operator
I support business decisions and everyday operations.
As a designer
I shaped the identity and its customer-facing applications.
As a strategist
I developed the positioning, marketing and experience direction.
As an operator
I support business decisions and everyday operations.
Overview
Overview
What began as a branding project grew into an ongoing role across marketing, customer experience, strategy and operations.
What began as a branding project grew into an ongoing role across marketing, customer experience, strategy and operations.
Outcome
Outcome
A living brand shaped through real customers, commercial decisions and the experience of running the business.
A living brand shaped through real customers, commercial decisions and the experience of running the business.
Scope
Scope
Brand Strategy / Visual Identity / Hospitality Experience / Marketing Direction / Business Operations
Brand Strategy / Visual Identity / Hospitality Experience / Marketing Direction / Business Operations
