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(BRAND, CREATIVE & SYSTEMS OPERATIONS)
Turks & Creative
Turks & Creative
Role
Role
As a designer
I directed and developed print materials, merchandise and creative assets for interior design projects.
As a strategist
I translated brand and client requirements into clearer creative direction across physical touchpoints.
As an operator
I led creative delivery, workflows, quality control and client reviews while developing AI systems and automations to improve how projects moved.
As a designer
I directed and developed print materials, merchandise and creative assets for interior design projects.
As a strategist
I translated brand and client requirements into clearer creative direction across physical touchpoints.
As an operator
I led creative delivery, workflows, quality control and client reviews while developing AI systems and automations to improve how projects moved.
Overview
Overview
As Brand and Creative Operations Lead, I connected creative direction with the systems required to execute it. The work focused primarily on print media, merchandise and interior design projects, alongside the development of AI-assisted workflows and automation.
As Brand and Creative Operations Lead, I connected creative direction with the systems required to execute it. The work focused primarily on print media, merchandise and interior design projects, alongside the development of AI-assisted workflows and automation.
Outcome
Outcome
A more connected creative operation across physical production, project delivery and AI-enabled systems.
A more connected creative operation across physical production, project delivery and AI-enabled systems.
Scope
Scope
Brand Direction / Print Media / Merchandise Design / Interior Design Support / Creative Operations / AI Systems & Automation
Brand Direction / Print Media / Merchandise Design / Interior Design Support / Creative Operations / AI Systems & Automation
